Whitening Should Come With a Sensitivity Plan
Pause and ask for advice if whitening causes discomfort. Product strength, timing and existing dental problems all belong in the conversation.

Do not treat pain as proof it works
Tooth sensitivity and soft-tissue irritation can occur with whitening. The ADA and CDA advise appropriate use and professional guidance. More product or longer wear is not a sensible response to discomfort.[1][2]
Stop the product and contact your dentist if it hurts or irritates your mouth. Explain the product, concentration if known, amount, frequency and how long you used it. Bring the packaging rather than relying on a description such as the strongest one.
Check the cause before continuing
Ask whether the symptoms fit a product effect or need assessment for another dental problem. Mention pain in one particular tooth, lingering discomfort or symptoms that were present before whitening. Those details help guide the next step.
If whitening remains appropriate, get a clear plan for timing, product use and what to do if symptoms return. Follow the instructions and avoid combining several whitening products. A cosmetic deadline should not pressure you into continuing something that is causing pain.